How Business Operations Verification evaluates relationships
Build a coherent description of who advertises, manages, pays, sells and fulfills.
Read guide →Insights
Practical verification resources for complex operating models.
Use these guides to understand the facts, relationships and evidence that should be consistent before you answer a verification task.
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Advertiser Verification: the facts to normalize first
A verification task can involve identity, billing, organizational information and questions about business operations. This checklist gives you one place to record the core facts before they diverge across answers.
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Agency, MCC, payer, affiliate and merchant roles
Separate ownership, access, billing, authorization, checkout and fulfillment responsibilities.
Read guide →Google's Advertiser Verification policy page
Always compare any independent guidance with the current instructions in your account and Google's official policy help.
Open official policy →